Ella Blū Davidson To Open In New Sadler Square

Catawba River Outfitters and Ella Blu Boutique opened in the newly renovated Sadler Square Shopping Center. Store fronts continue to be filled, and a range of restaurants, medical care facilities, and clothing stores are expected to open at the 201 Griffith Street building. Former tenants like OurTown Cinema, The Egg and BK Custom Cleaners are not among the businesses slated to fill the center. Once Piedmont Capital Real Estate LLC, the owners of the Sadler Square Building, finalize two more leases, all business locations will be occupied.

Karsen Osborne owns Ella Blu Boutique, part of a larger franchise. She described the store’s inventory as a “little bit of everything.” “We have great accessories. We have really good bags, and we sell pre-owned designer bags, which that’s obviously a splurge item, but I think that’s something that kind of makes us unique and sets us apart from other boutiques. We do sunglasses, we have belts, jewelry, hats, all the accessories, along with, you know, all the clothing items that you could imagine,” Osborne said. 

Jerome Simeon, who is a General Manager for both the Davidson and Belmont locations of Catawba River Provisions, said that the inventory in this store is primarily a mix between outdoor lifestyle and athleisure. “We carry brands like Vuori, which is a really comfortable, athletic kind of lifestyle wear. To, brands like Peter Millar, which is kind of a higher end men’s brand, to Barbour jackets, which are kind of like timeless wax jackets from England, along with a great selection of footwear, from Hoka on and Birkenstocks [….]”

These stores are situated within the newly updated façade and interior of the Sadler Square Shopping Center. Gone is the red brick, replaced by a coat of white paint, just as the green roof has been replaced with black roofing. Jonathan Stewart, a partner at Piedmont Capital, said that renovations to the building were completed around two months before the store’s openings. “The new facades along with other base building improvements such as new roofs, building sprinkler system, new storefronts along with the new parking lot and new pylon signage were completed around August of this year,” Stewart wrote in an email to The Davidsonian. 

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